Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
- Creator: Kennedy, Amanda , Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2019
Understanding the role of retail store service in light of self-image: store image congruence
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2008
What happens when things go wrong?: Retail sales explanations and their effects
- Creator: Jarrad, Dunning , Anthony, Pecotich , O'Cass, Aron
- Resource Type: journal article
- Date: 2004